S*XTORTION
AWARENESS
Sextortion is a cyber crime in which a perpetrator threatens to use a sexual explicit content as blackmail. Young people, aged 14-24 are the most often affected. This campaign seeks to provide information to Canadian teens about how to avoid or deal with being targeted. It comprises of illustrative social media posts and an informative video.
Role: Art Direction • Illustration
Scope: Social Posts • Video
Client: RCMP
Studio: Simple Story Videos
Animation: Andy Ham
SOCIAL MEDIA POSTS
A bold colourful illustrative look was established to best appeal to the youthful demographic. This was implemented first in illustrations for social media.
FRAME DESIGNS
In the scripting phrase of the video, several tips and visual metaphors were created. Playing cards were used to represent unknown identity of an extorter. As the cards flip, common perpetrators of this crime.
Final Video
The final video was then produced. I oversaw the animation process.
outcome
When launched, this campaign will slot into a larger series about various issues relating to teen relationships. It is a follow up to a previous campaign about abusive romantic teen relationships.
